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Columnist: Apple \'really stands out in marketing\'

updated 04:50 pm EST, Mon March 8, 2004

Apple marketing

TechNewsWorld columnist Rob Enderle has published his thoughts on Apple's as a whole. "Where Apple really stands out is in marketing," he says "the company simply seems to understand what will get people excited about its products, and then it executes on that vision." However, Dell, which leads the PC market, "has learned one thing that Apple hasn't, and that is to choose powerful partners to leverage." Enderle observes that "Apple doesn't live by the version-three rule [...] Apple often gets it in one try."




by MacNN Staff

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  1. MacNN.com Reader

    Joined: Dec 1969

    0

    What?!

    WTF is this guy smoking?!

    Apple's advertising is PATHETIC. Tell me, when is the last time you saw an Apple ad extolling the advantages of OS X? Anyone? Hello? That's right. NEVER.

    Apple NEVER shows you WHY you should purchase a Mac. All we get is people dancing with iPods and idiots getting blown through walls.

    Meanwhile, Dell sells it's crappy Windows c*** by actually SHOWING people what a Dell can do for them. And showing the ads ALL the time. I've seen 6 already today. Can't remember the last time I saw an Apple ad....last week sometime?

    Apple's advertising is the WORST, ever. Well, wait, I guess in order to be judged the worst, they would actually have to START advertising in the first place. Yeah, that'll be the day.

    Meanwhile, Dell keeps chugging along, gaining market share and mind share by actually showing people their stuff. What a shame.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    An epoch-making article..

    ...because it shows that Enderle has at least *one* clue! I had no idea.

    Of course, the end of the article is a gut-buster, but at least he's established that he's not totally blind.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Horse before cart

    After 20 years of Apple, haven't people really understood that what makes apple tick isn't the marketing (the original 1984 Superbowl ad excepted, of course), but its the products. In fact you could argue their products are so successful IN SPITE of their c*** marketing. Apple's advertising makes for great eye candy, but to most people its pretty much just window dressing: it gets seen, but looked straight through and unnoticed.
    Of course, about 5% of the population (ie those with an IQ over about 120) will always get it, which is where their market share comes from
    :o)

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Rob Enderle?

    Rob is quote w****. You can always count on him to give a positive quote about anything. The man is also easily impressed (see his comment regrding a Ferrari laptop on Slashdot) and short sighted (Bluetooth is dead).

    Really sad.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    RIPE

    Apple is RIPE for a 10-15 month business strategy.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Re:Enderle

    this is a veiled slam against the mac platform, basically saying, well, they have a good marketing dept.

    on the other hand, when i think of dell commercials i either think of 'dude' or the clueless interns. The reason dell gets market share is because they crank out cheap machines, nearly to the point where its borderline cheaper to buy dell than build yourself.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    re gutbuster

    you mean this?

    "I still think, given the massive success of the iPod, that Apple could have done wonderful things by using its UI and hardware design skills on a Wintel platform product. What if Apple, in conjunction with HP, had built an iTunes PC to go with the HP-branded iPod?
    What if this PC had an Apple hardware design and used a skin to give Windows XP an Apple-like user interface, and if the application load were similar to what you would get with an Apple? "

    I guess it goes without saying that he appears to have missed the point.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Dell=c***

    Repeat after me - Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c*** Dell=c***

    Now, this comes from a 11 year PC tech, not a Mac zealot.

    Dell makes nothing good, but they advertise the c*** out of their shitboxes. Doesn't make them good, but after enough saturation, people just think they must be good because it's on TV.

    How much c*** has Ron Popeil sold on infomercials??? Lots - it's the "if it's on TV it must be good" mentality.

    Come on Apple, adverise the s*** out of your machines. You are debt free now - let's pull out all the stops. Anhilate Mikey Boi and Billy Boi. We know you can do it!

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Terrible!

    Aside from the iPod's advertising, Apple's ad campaigns are absolutely awful! A giant guitar stuck on build boards and the sides of buildings to promote the music store? What's wrong with them? The iMac and G5 ads were also ineffective, and worst of all, the OS X ads are basically nonexistent. Apple is just RIPE to hire a new advertising firm that actually knows how to promote the superiority of their products.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Hello PC tech

    Hi PC Tech, I work in a Toyota repair shop. Every car that comes in is a Toyota in need of a repair. Therefore, Toyota = c***.

    Forget the fact that only second to Apple Dell has the highest consumer satisfaction. Forget the fact that it is cheap and of decent enough quality. Forget all those facts so we can repeat after you Dell = c*** therefore it must be true.

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