updated 11:05 am EST, Fri March 5, 2004
AAPL up on iPod report
Shares of Apple hit a new said "the company's new iPod mini digital music player has been a runaway success. The paper said the mini iPod is virtually sold-out, with nearly 100,000 snapped up since its launch two weeks ago:
"'I've never seen a product line sell like this," says Jack Wahrman, senior merchandising manager at New York's J&R Music World. "The iPod is a phenomenon.' On its Web site, Apple tells shoppers to expect a one- to three-week wait. 'We're asking people to be patient with us,' says Greg Joswiak, Apple marketing vice president. It's not a component shortage that's causing the backlog. "We're making and shipping them as fast as we can," Joswiak says. He says teens are taking to the cool colors. And the mini is appealing to athletic fans, who like exercising with an ultralight device."