apple news/media reports
03/04/2004, 11:25am, EST
Thursday, March 4th
Pepsi: bottles with iTunes promo delayed
Pepsi says that the rollout of bottles featuring the free iTunes song promotion have been delayed beyond the initally expected February timeframe, according to The USA Today: "Specially marked bottles of Pepsi, Diet Pepsi and Sierra Mist offer free download codes in bottle caps. But they arrived in New York last week, four weeks after 90 million viewers saw the Super Bowl ad. The bottles have yet to show up in Los Angeles, the nation's second-largest media market, and won't get there until mid-March." The article also notes that Pepsi expects a 10% to 20% redemption rate from the promo and that the free downloads aren't counted in SoundScan's tallies, but that "adding them could bring Apple's total to around 75 million."
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Not to mention that they have some food items that are horribly out of date.
None of the food there is RIPE either.
/already redeemed 4 songs
Will Apple extend the redemption window on winning codes beyond 4/30 since some regions are just now getting iTunes-marked Pepsi products?
Is Pepsi liable for any kind of penalties in the contract with Apple, since their ineptitude at distributing the marked products on a timely basis is detrimentally affecting the promotion?