updated 11:25 am EST, Thu March 4, 2004
iTunes-Pepsi promo delayed
Pepsi says that the featuring the free iTunes song promotion have been delayed beyond the initally expected February timeframe, according to The USA Today: "Specially marked bottles of Pepsi, Diet Pepsi and Sierra Mist offer free download codes in bottle caps. But they arrived in New York last week, four weeks after 90 million viewers saw the Super Bowl ad. The bottles have yet to show up in Los Angeles, the nation's second-largest media market, and won't get there until mid-March." The article also notes that Pepsi expects a 10% to 20% redemption rate from the promo and that the free downloads aren't counted in SoundScan's tallies, but that "adding them could bring Apple's total to around 75 million."