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AAPL Stock: 559.67 ( + 2.7 )

For Apple resellers, a new set of challenges

updated 10:20 am EST, Mon March 1, 2004

Apple resellers displeased


Apple's retail initiative , VARBusiness reports. Resellers' list of qualms haven't changed significantly in the past few years—second-rate treatment and communication, no advance notice of pricing or product announcements, repairs that Apple only performs in-house—but they've grown more challenging to deal with as Apple cuts back its reseller liaisons and favors the promotion of its own stores. Nevertheless, "despite the issues, Mac loyalists remain. That includes Michael Oh, owner of Tech Superpowers, a Boston area Apple specialist for the past 10 years. He has seen the depths of Apple's troubles and says this era just brings another set of challenges--poor relations but better products. Take your pick, he says."


by MacNN Staff

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Comments

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    RIPE

    Apple is RIPE to lose 10-15 resellers because of this.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    RIPE

    Michael Oh is RIPE to have 10-15 dirty jokes told about his last name.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Well Duh

    Most apple-exclusive retailers suck. I mean, seriously suck. They don't know anything, have any inventory (even before apple stores) or they don't repair things covered under warranty anyways.

    A lot like a hobo complaining that a charity has opened up in his town.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    Die die die

    sucky Apple retailers! I would stand and cheer if the local
    "Apple authorized" retailer's building burned to the ground
    here in the shoreline area of CT. Well, maybe I'd roast marshmallows too. Sucky, sucky, sucky people and worse service.

    Please, please, please build an Apple store in this area. Better a nice store with sucky Apple employees than what we have now.

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    Competition

    apple stores are just RIPE to make independent resellers work 10-15% harder.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    Advertising and growth

    Resellers should do well to remember the reason Apple started retail stores in the first place. To get people to see Apple's stuff. To get people to see all the things that go with Macs - full solutions.

    How many local dealers have you seen that had maybe one iMac on display and had almost no third party software, peripherals, or other Mac related gadgets? Most of them. How many radio ads do you hear for local Mac resellers? You hear little PC clone shops with razor thin margins advertising PCs all the time? Would it kill an Apple dealer to have a radio ad?

    I'm lucky enough to have a decent Apple dealer in my city (B.Mac in Ottawa), although they could advertise more. Before they came to town, you wouldn't know Mac dealers existed unless you went actively looking for them.

    Remember resellers, Apple went into the retail market for a reason - and it wasn't to put you out of business.

  1. MacNN.com Reader

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    Joined: Jul 2001

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    Right...

    The local apple retailers don't suck. They have to provide most of the service the way they do because that's required by Apple. Apple does NOT pay very well to do hardware warranty. So you have to pick and choose what makes the best sense to repair. You obviously don't want to replace an emac's video board if you are only getting a set small amount. The problem is and always has been the way apple treats their service providers.

    Stocking of Apple hardware is expensive and if johnny customer just buys his/her stuff from mac mall to get a free memory stick then why should they bother. The real market is in business customers not the general public.

    The General Public buys an iMac from ya, installs Oscar the Grouch trash can extension on OS 9.2.2 and the machine crashes. Calls and expects the service center to take care of it for free.

    The general public wants computer shops to be McDonald's and not a professional service agency like the medical community. Can you imagine going back to your doctor and saying, HEY, I got the flu and not a cold like you said last time. I DEMAND THIS BE FREE and MY MEDS and a REFUND from my last visit...

    I feel for the Apple retail community.. I really do.

  1. MacNN.com Reader

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    Joined: Jul 2001

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    reality check

    I agree that many of the Apple Retailers stink but think about it. How is pissing them off going to help Apple? Many of you are thinking of CompUSA and Best Buy but what about all the smaller Apple specialty stores that are getting bad treatment. Be honest, Apple treats these companies horribly. Did any of you bother to read about it? These stores are Mac fans themselves. As far as Best Buy and CompUSA are concerned, they could probably give a #@$. The Best Buy by my house is a test store for selling Macs. They're just waiting for the test period to be over so they can clear that space for PC's again. Say what you want but having Macs in Best Buy is a good thing. The people who sell them don't know a thing about them and would rather bad mouth it yes, but that's where Apple comes in. If you're going to allow a large electronics chain to sell your computers, train them. Offer incentives, a contest. I worked at Best Buy as a teen. They don't work off commision but they're are contest all the time by the manufacturers. Can you trust that they're always going to sell you the best product. No! But that's how the game is played there.

    Does Apple adverstise in the Best Buy magazine. No. Training. No. Incentives for sellers. No.

    Back to may original point. the smaller, dedicated Apple resellers should be treated better. They're not playing the game. Most are in it because they love Macs. If they didn't, they would sell to the other 97% of the computer marked.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    re: Die die die

    shoreline area of CT? Where is that, Milford? Well at least there is the Westfarms Mall Applestore. I doubt they'll put another Apple store in CT.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    oh yeah

    The local apple retailers don't suck, they're just ripe. They have to provide most of the service the way they do because that's required by the ripe Apple. Apple does NOT pay very well to do ripe hardware warranties. So you have to pick something ripe and choose what makes the best sense to repair. You obviously don't want to replace an emac's ripe video board if you are only getting a set ripe small amount. The problem is ripe and always has been the way apple treats their service providers.

    Stocking of Apple hardware is expensive and if johnny customer just buys his/her stuff from mac mall to get a free memory stick then why should they bother. The real market is in business customers not the general public.

    The General Public buys an iMac from ya, installs Oscar the Grouch trash can extension on OS 9.2.2 and the machine crashes. Calls and expects the service center to take care of it for free.

    The general public wants computer shops to be McDonald's and not a professional service agency like the medical community. Can you imagine going back to your doctor and saying, HEY, I got the flu and not a cold like you said last time. I DEMAND THIS BE FREE and MY MEDS and a REFUND from my last visit...

    I feel for the Apple retail community.. I really do.

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