For Apple resellers, a new set of challenges
updated 10:20 am EST, Mon March 1, 2004
Apple resellers displeased
Apple's retail initiative , VARBusiness reports. Resellers' list of qualms haven't changed significantly in the past few yearssecond-rate treatment and communication, no advance notice of pricing or product announcements, repairs that Apple only performs in-housebut they've grown more challenging to deal with as Apple cuts back its reseller liaisons and favors the promotion of its own stores. Nevertheless, "despite the issues, Mac loyalists remain. That includes Michael Oh, owner of Tech Superpowers, a Boston area Apple specialist for the past 10 years. He has seen the depths of Apple's troubles and says this era just brings another set of challenges--poor relations but better products. Take your pick, he says."






Fresh-Faced Recruit
Joined: Jul 2001
RIPE
Apple is RIPE to lose 10-15 resellers because of this.