updated 09:55 am EST, Mon February 23, 2004
Most admired companies \'04
placed below IBM (6.90), Dell (6.75), and Xerox (6.13). For the industry, Apple placed first in innovation and quality of products/services, third in employee talent, and forth in quality of management, social responsibility, and long term investment. Wal-Mart topped Forbes' list this year overall, followed by Berkshire Hathaway, Southwest, General Electric, Dell, and Microsoft.