allAfrica: Apple struggles to assert itself in SA
updated 04:40 pm EST, Mon February 23, 2004
allAfrica: Apple in SA
allAfrica reports that Apple is determined to get its right after failing to make inroads into the local market. Ten years after re-entering the South African market, Apple still has less than 2% of the desktop market. However, a strong product line, a revamped retail and corporate sales strategy, coupled with an improved exchange rate, have helped the company to grow its South African revenues by 22% in 2003 (unit sales have risen by 18%).
