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allAfrica: Apple struggles to assert itself in SA

updated 04:40 pm EST, Mon February 23, 2004

allAfrica: Apple in SA

allAfrica reports that Apple is determined to get its right after failing to make inroads into the local market. Ten years after re-entering the South African market, Apple still has less than 2% of the desktop market. However, a strong product line, a revamped retail and corporate sales strategy, coupled with an improved exchange rate, have helped the company to grow its South African revenues by 22% in 2003 (unit sales have risen by 18%).




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