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Apple/Pepsi iTunes giveaway secret uncovered

updated 12:30 am EST, Fri February 20, 2004

Pepsi contest secret


CNN reports that Jon Gales of MacMerc has discovered how to the Apple/Pepsi iTunes giveaway contest. By looking through the side of the plastic bottle from a low angle, it is possible to see if the cap reads "Try Again." The latter part of the phrase is visible when the bottle is examined from a specific angle: "It takes a few minutes to get used to the angle... and you may have to twist the bottle," Gales says.


by MacNN Staff

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  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    02/20, 01:07am | report spam | Reply |

    None found in Los Angeles

    I've heard rumors that this has caused Pepsi to withhold some shipments. . . .

    I've been to at least 15 locations in the Los Angeles area, and iTunes Pepsi caps are NOWHERE to be found. Not at 7-11, not at grocery stores, not at mini marts.

    What's going on -- the contest is going to be over before I ever see one!!!

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    02/20, 01:11am | report spam | Reply |

    Well duh...

    I'm amazed this has been getting so much attention. People have done this for YEARS. It is so obvious, you don't have to be told to do it.

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    02/20, 01:23am | report spam | Reply |

    RIPE

    You are just RIPE to go to 10-15 more 7-11's in search of less than two bits worth of sugar water at a cost of $1.29, which allows you to dl a 50 Cent song that you could have stayed home and gotten for a buck, which makes it not worth shizzle.

  1. MacNN.com Reader

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    02/20, 01:39am | report spam | Reply |

    Los Angeles

    First off, there is no news that you can look under a cap before you purchase and not just after.

    Secondly, LA Bottlers are running a Lakers promotion on the caps which ends this month, so the iTunes promotion doesn't kick in until March. And that is only if you go to stores that have gone through the supply of "old" Pepsi. Your best bet is to hope that Pepsi extends the promotion date, as they reportedly have been known to do.

  1. MacNN.com Reader

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    02/20, 02:43am | report spam | Reply |

    Just finding this out?

    The shape of the pepsi bottle has always made it it very easy to see the cap. Something I (and others) have know and taken advantage of. If pepsi doesn't know this by now, they are retarded. The shape of a narrower bottle, like a coke bottle, makes it far harder, if not impossible to read the cap.

    Obviously pepsi does not care, otherwise they should put a cardboard tab inside the cap to cover it up

  1. MacNN.com Reader

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    02/20, 02:56am | report spam | Reply |

    Wu

    none of this changes the fact that the Wu Tang Clan still ain't nothin' ta f*** wit'.

  1. MacNN.com Reader

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    02/20, 03:03am | report spam | Reply |

    fizzy water

    it's for kids, you know.

  1. MacNN.com Reader

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    02/20, 03:40am | report spam | Reply |

    this is just one of those

    this is just one of those blurbs that works its way through the media for no reason because non-technical people think it's cool or something.

    I mean, CNN is actually calling it a "hack" for pete's sake! ("Yes, even us regular joes can be "elite"--Giggle.. I hacked a bottle of brown sugary water!")

    I mean really, if this is a "hack", well then the code on the cap is an access-control device to protected copyrighted iTunes songs... which means that telling people to look under the cap is a circumvention method, and surely Apple or Pepsi or someone can sue CNN for violating section 1201 of the DMCA.

    Actually-- c***, I'm scaring myself. They probably COULD do that. Forget I suggested anything.

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    02/20, 03:49am | report spam | Reply |

    actually...

    now that I think about it, the soda itself is the key to the protection device, or at least it's opacity is. The soda water keeps the "secret music code" from being revealed in much the same way that the CSS encryption hides a DVD's contents.

    Tilting the bottle is the circumvention method. So it would seem that passing this information to someone else (or providing an image of the "hack" as CNN does) surely would be as illegal as posting the DeCSS source code on your web site (which is currently illegal in the United States) or telling people how to remove the copy protection from Adobe's electronic book format (which got Dmitri Skylarov thrown in jail) etc.

    Anyone see any holes in this logic?

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    02/20, 07:29am | report spam | Reply |

    sugar water

    well, if they'd put a couple more ounces of sugar water in the bottle, there wouldn't be a problem.

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