Apple's take on the iPod mini's price and position
updated 07:50 am EST, Wed February 18, 2004
iPod mini pricing and more
In an interview with Macworld UK, Apple's iPod worldwide product marketing manager Danika Cleary . "The iPod mini is smaller and at a slightly lower price. It's very fashionable, so it may appeal to women or younger people who may not have considered an iPod previously," Cleary said. The article also includes an interesting observation from Edgar Matias, president of Matias, the company that makes the iPod Armor case:
"The Mac faithful do not generally understand retail. They argue that if you can get a higher-capacity iPod for just $50 more, why would anyone get an iPod mini? Ignoring all other factors, there is one class of customer who almost always buy the cheapest available option: gift givers. And for these customers iPod mini is an absolute win. From a merchandizing perspective the product's a stroke of genius." Pricing of the iPod mini in the UK has come under fire for being too high at £199, or about $375. Cleary said that price may be changed before the product's April launch in that country.
Fresh-Faced Recruit
Joined: Jul 2001
nothing changes
Apple kit is always vastly overpriced in the UK.
Given that you almost get two dollars to the pound these days, the mini should be coming in at no more than £150, inclusive of VAT.