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AAPL Stock: 556.97 ( 0 )

Latest Apple SEC filing notes

updated 05:15 pm EST, Tue February 10, 2004

SEC filing notes


Apple's latest U.S. Securities and Exchange Commission filing is now available online. The report covers Apple's financial situation as of the end of calendar 2003. According to the report, PowerMac, PowerBook, and iPod sales all increased during the last quarter, while iMac sales fell. Regionally, Europe saw the largest sales increase. We've compiled a list of important points from the filing.




  • Since the year ago quarter, Apple's net sales, gross margin, income and earnings have all increased.
  • Apple has $4.8 billion in total assets, compared to $4.6 billion at the end of the previous quarter.
  • Apple spent roughly the same on research and development as it did a year before ($119 million compared to $121 million.
  • Net sales during the first quarter of 2004 increased 36% or $534 million from the same quarter in 2003.
  • Net sales in the Americas totaled $924 million, a 25% increase over the year ago quarter
  • Net sales in Europe were $240 million, a 48% boost.
  • Sales in Japan totaled $157 million, a 14% increase.
  • Retail sales increased 84% to $273 million.
  • Interestingly, unit sales in the Americas did not increase, while sales Europe and Japan increased by 19% and 8%, respectively.
  • PowerBook sales increased by 93% since the year ago quarter.
  • Power Mac sales increased by 30%.
  • iMac sales dropped 24%.
  • Most notably, iPod unit sales increased by 235% since late 2002.
  • Net sales of software rose $61 million or 69% during the first quarter of 2004 compared to the same quarter in 2003.
  • The Company’s effective income tax rate for the first three months of 2004 and 2003 was approximately 28%.
  • Apple remains dependent on Microsoft, as the company is no longer obliged to produce its Office software for Mac. The company is also no longer obliged under its 1997 agreement with Apple to produce Internet Explorer, but Apple has released its own browser in response to this.
  • Apple also says it is reliant on music availability from third parties for its online store.
  • Additionally, Apple says it faces increasing competition in the U.S. education market.
  • "There can be no assurance that the Company will be able to increase or maintain its share of the education market or execute profitably on large strategic arrangements. Failure to do so may have an adverse impact on the Company’s operating results and financial condition."
  • Apple is also involved in a number of proceedings, including a lawsuit from Apple Corps alleging Apple Computer breached a 1991 agreement which resolved earlier trademark litigation regarding use of the Apple marks.
  • Five resellers have filed lawsuits against Apple for various causes of action including breach of contract, fraud, negligent and intentional interference with economic relationship, negligent misrepresentation, trade libel, unfair competition and false advertising.
  • On October 1, 2003, one of the resellers, Macadam was deauthorized as an Apple reseller. Macadam filed a motion for a temporary order to reinstate it as a reseller, which the Court denied.
  • Added:Apple also said in the filing that, if it had expensed the costs of stock options for employees based on the Black-Scholes method of determining value, its fiscal first-quarter earnings would have been 9 cents per share instead of the 17 cents per share it reported
  • The full filing can be found .


by MacNN Staff

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Comments

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Sloppiness or new editor?

    This morning it was the AppleWorks Fire [sic] Repair Utility, now the SEC Filling [sic]. You folks getting sloppy?

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    Education sales

    Apple took their eye off the education ball about six years ago, and they're paying the price now. There was a time when Apple had the eMate and the AV Mac, both of which were unmatchable devices for education - nobody else made anything like them. Then Steve killed the eMate, and the AV Macs were discontinued about the same time that PCs had the All-in-Wonder card option become available. After that point, to the uninitiated, Macs didn't have any significant abilities beyond a white-box PC; sometimes the PCs could do multimedia better and more easily. What a shame.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    Europe


    Apple is too focused on US. This will be a big problem soon. iTMS could fail becaue of the "Rest of the World" using WMA.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    PowerBook

    Wow, up 93% in unit volume! Impressive! But note that net sales ($) is only up 70%. Prices across the line have come down, but it also seems likely that lower-end units are proportionally higher in volume.

    I'd be interested to know what percentage of PB buyers are new to the platform, compared to iMac and PowerMac buyers. My guess would be that PB buyers have the highest percentage of new Mac users, in part because PBs (and iMacs) are more price-competive with their PC counter parts than are desktops, and in part because, judging from the "geek press," Mac laptops are catching on with the IT crowd.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    Re: Europe

    Duh. Seeing as how the U.S. market is bringing in 4x the amount of sales that the European market is for Apple and the fact that Apple is a U.S. company afterall, I'd certainly hope that Apple is much more focused on the U.S. market!

    It's just like how Sony, Panasonic, Toshiba, etc., are more focused on the Asian market because that's where the largest share of their business comes from. How come this is so difficult for some to understand? They're in business to make money so of course they're going to focus on their prime markets first.

  1. MacNN.com Reader

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    Joined: Jul 2001

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    iTMS

    Don't blame Apple for not bringing the iTMS to Europe yet, blame the screwed up system you have going on over there. It's literally taking Apple years to cut thru all of the Euro red tape. You don't see M$ gaining much headway in European digital music markets either because they're running into the same obstacles.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    Wowee

    A 235% jump in iPods and 93% spike in Powerbooks is just RIPE to send Apple's stock upwards.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    iMac

    you'd hope they would see that the iMac slippage warns that the average consumer is getting savvy to the fact that the huge screen just isn't enough when the internals are being upgraded somewhat slowly by comparison. personally, i would be surprised if the imac doesn't go g5 by summer (maybe all those single 1.6's and a few 1.8's that people didn't buy when the dual 2ghz g5's came out?) i'm sure they have to redesign the imac to accommodate the heat from the g5, too (or else they were waiting for the 90nm g5's to cool things down a bit). plus, now that ati's 9800 supports versavision (i.e. landscape AND portrait video) for lcd's (they had an example at macworld), the imac is just RIPE to rotate 10-15 degrees (maybe even 90!)

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    Re: re: Europe

    No, duh to you. This one's a chicken-and-egg story that Apple has for years failed to come to terms with.

    The European market as a whole isn't so different in size from the North American one, it's just that Apple punches way below its weight. There are many reasons: spotty advertising, poor distribution, unjustifed and unrealistic premiums to US prices, and a perception among buyers that Apple is too US-centric to meet the needs of European educators and perhaps consumers. Much the same applies in Asia.

    North America remains Apple's prime market only because of a lack of imagination and aggression on the company's part. Europe and Asia could and should be contributing far more in terms of volume and, ultimately, earnings.

    Your comparison with the Panasonic, Sony and other consumer electronics giants is flawed. They don't concentrate on Asia at all; they are truly international in reach and more often than are major players in all markets in which they have a presence. And there's the big difference: Apple is an American company that happens to have an international presence, while Sony and Panasonic are international players that happen to be based in Japan. Think about it.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    A few thoughts...

    1.) I am pretty sure that Apple's market share is higher in Europe than in the US.

    2.) I love the idea of MacNN "getting" sloppy.

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