updated 07:55 am EST, Mon February 9, 2004
Pepsi-iTunes ad No. 2
The Pepsi-iTunes advertisment in the Super Bowl generated a to the iTunes website, but not as much as the Cialis products. Pepsi's ad generated a traffic increase of 593 percent to the iTunes Website, according to ComScore Networks: "No ad topped erectile dysfunction drug Cialis, as traffic to Cialis.com scored an 1,868 percent increase for the day. ...Percentage increases are determined by taking the average of the four Sundays leading to the Super Bowl and comparing that number with traffic on Super Bowl Sunday."