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Super Bowl ads generate .com traffic, iTunes No. 2

updated 07:55 am EST, Mon February 9, 2004

Pepsi-iTunes ad No. 2


The Pepsi-iTunes advertisment in the Super Bowl generated a to the iTunes website, but not as much as the Cialis products. Pepsi's ad generated a traffic increase of 593 percent to the iTunes Website, according to ComScore Networks: "No ad topped erectile dysfunction drug Cialis, as traffic to Cialis.com scored an 1,868 percent increase for the day. ...Percentage increases are determined by taking the average of the four Sundays leading to the Super Bowl and comparing that number with traffic on Super Bowl Sunday."


by MacNN Staff

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  1. MacNN.com Reader

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    Joined: Jul 2001

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    02/09, 08:32am | report spam | Reply |

    Duh,

    I hope a superbowl ad would generate a decent percentage increase in hits for Cialis. Nobody had ever heard of it before.

    Let's talk about absolute numbers of hits. How did Pepsi/iTunes do then? That would be interesting. I guess that's why CNN didn't report it.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    02/09, 08:59am | report spam | Reply |

    well,

    it certainly supports our vieuw here in France of Americans: lousy lovers.

    You do make great coke though, :-)

  1. MacNN.com Reader

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    02/09, 09:08am | report spam | Reply |

    Stiff Competition

    Well, it goes to show that Superbowl adspace is a place of stiff competition which is very hard to penetrate from time to time.

    he he

  1. MacNN.com Reader

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    02/09, 09:20am | report spam | Reply |

    hgahahahaha

    hahahahahaha! OMG!!!

  1. MacNN.com Reader

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    02/09, 09:22am | report spam | Reply |

    priorities


    I can't believe this. I mean what's more important, free music or the ability to have an erection...

    Oh wait, yeah I guess there are some things that are more important than free iTunes music.

  1. MacNN.com Reader

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    02/09, 09:26am | report spam | Reply |

    yep

    "No ad topped erectile dysfunction drug Cialis, as traffic to Cialis.com scored an 1,868 percent increase for the day"

    Proof that people are complete idiots. It takes a whole two seconds to find 1000 drugs for penile disfunction just by typing a search into google. Why in the h*** should I care about another one?

    Drug companies make me sick. "Ask your doctor if Cialis is right for you." Ask my foot if it's right to stick up your a**, mother f**ker.

  1. MacNN.com Reader

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    02/09, 10:24am | report spam | Reply |

    heh heh

    Penile dysfunction was just ripe for endorsement.

  1. MacNN.com Reader

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    02/09, 10:47am | report spam | Reply |

    This Just In:

    People like boners.

  1. MacNN.com Reader

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    02/09, 11:03am | report spam | Reply |

    Well no wonder...

    Great stragedy - Run a bunch of ads but don't tell us what it's for until the second half... If I wasn't at a party I'd have gone online to find out too...
    And you French think you're better lovers than us Americans? Gee... could that be because of the way you surrender so easily? (I don't need drugs to salute here!)

  1. MacNN.com Reader

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    02/09, 11:15am | report spam | Reply |

    iBoner

    Maybe Apple should release the iBoner, a cross platform erectile dysfunction pill.

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