Pepsi plays new iTunes ad on radio
updated 03:30 pm EST, Tue February 3, 2004
Pepsi-iTunes ad on radio
New Pepsi iTunes ads are showing up in more places than this year's Superbowl commercial. Pepsi is reportedly running advertisements for the iTunes music service on national radio. The ad has a teenager being pulled over by the police. "The policeman accuses him of looking like a 'downloader.' He then questions the empty bottles of Pepsi and the iPod sitting in the car. Then the 'I Fought The Law' song comes on, and the announcer announces the Pepsi iTunes giveaway," according a MacNN reader. He also notes that the iTunes song promo is being featured on some fountain drinks.
"Pepsi's newest ad campaign is making the rounds on different media--be it the Superbowl, two million dollars for 30 seconds, or the radio. Pepsi's newest ad just passed over on the radio, carrying on the classic sense of humor that has surrounded Pepsi's Superbowl ads. A policeman is pulling over a car. The driver of the car starts arguing with the policeman, questioning what he did wrong, whether it was speeding, or a traffic violation. The policeman
accuses him of looking like a 'Kazaa kid.' He then questions the empty bottles of Pepsi and the iPod sitting in the car. Then the I Fought The Law song comes on, and the announcer announces the Pepsi iTunes giveaway. In today's New York Times, there was an article over-
viewing all of the advertisements of last nights Superbowl. The Pepsi and Sierra Mist commercials got very high ratings, and the Times referred to one of them as 'hilarious.'"
Thanks to for the tip.
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drm
We seem to be talking about money-grabbing parasites becoming involved with re-writes of Stalinist show trials in which the innocent plead they are guilty. But this is the land of corporate rule in which the drive to make money has degenerated into little more than running a protection racket of enormous size and power. It's about making land-grabs for intellectual property where the idea of common ownership doesn't exist.
We have junk-food companies who claim it doesn't make you fat, soda companies who claim their drinks don't rot the teeth out of your head and DRM-peddlers who claim it doesn't interfere with your freedom. It's making double-think anddouble-speak acceptable, how Orwell must be proud...