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Forrester: Apple's iTunes to win UK music battle

updated 02:25 pm EST, Tue February 3, 2004

itunes wins in europe


Research firm Forrester says that the European music download battle, according to e-consultancy.com. The new report on the European music download scene says that "portals will take an early lead, Coca-Cola will fizz, but most consumer goods firms' [music services] will fall flat, and iTunes will bite back". Apple's ease of use, seamless linking with the iPod, and enormous brand traction will see it overtake Napster and many of the smaller services in Europe in the longer term, she argues.


by MacNN Staff

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  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    You go girl.

    "Apple will succeed"? I don't think I even remember the last time there was a news story that predicted apple's SUCCESS in something. lol.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    iTunes to overtake who?

    The author claims: "and enormous brand traction will see it overtake Napster..."

    Last I checked, it was everybody else trailing Apple's iTMS.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    and...

    ... the stock price is down still.

    "Apple wins desktop battle over Intel machines "
    ... stock goes down

    "Apple cures cancer"
    ... stock goes down.

    Isn't this big ... how much bigger is the European market compared to little old United States? I know this is just a forecast ... but they should still do well!

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Re: iTunes overtake who?

    Erm... Apple's iTMS is currently unavailable in Europe.

    So when it's finally unleashed, the iTMS will be trailing (or, at best, level with) its competitors in the European market.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Re: iTunes overtake who?

    "So when it's finally unleashed, the iTMS will be trailing (or, at best, level with) its competitors in the European market."

    Which competitors? Do you mean the CocaCola download service charging 80p ($1,47) per song or the Telekom Austria service that sold the massive amount of 1.500 songs in the first month(!!!). Or do you mean the german Phonoline service of the music industry that should be working for months but actually has lately been postponed to the end of Q1? Don't be ridiculous, there is no such thing as an European commercial download market at the moment. The markets starts when iTMS (and Napster) enter the game, everything else is kindergarten.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    Re:iTunes Overtake Who?

    No, he means all of the European services whose combined yearly downloads equal approx. 1/20th of what iTMS moves in a week.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

    0

    re: and

    Buy on rumour, sell on news.

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