Apple, resellers fight over customers in Australia
updated 12:15 pm EST, Tue February 3, 2004
Apple, resellers clash
Apple is with its direct sales strategy to enterprise customers in Australia, according to ARN: "One reseller claimed the vendor had poached $250,000 worth of its accounts in the last 12 months. Apple signalled its push towards direct enterprise business when it realigned its channel development team into a customer-facing professional services team, last year. Some resellers claim that the vendor’s push to get its business development team in front of customers is coming at a cost to partners."
Fresh-Faced Recruit
Joined: Jul 2001
Good on Apple!
Those Australian resellers are sitting on their past and charges a premium for a product that is rapidly moving into the mainstream. To add, their service turn-around is pathetically slow. I think this is just the type of competition they need to keep them awake. If they feel that they can't survive with Apple Store sitting on their butt, then it's high time they should restructure and rework their business model.