updated 08:25 am EST, Thu January 29, 2004
Pepsi Super Bowl ad in QT
Several readers note that tje Pepsi-iTunes Super Bowl commercial, which will kick off the Apple/Pepsi 100 million song giveaway is now in QuickTime format.
Meanwhile, Downhill Battle, a music activism website, is debuting "The iTunes Recycler," which it says is a musician-friendly twist on Apple and Pepsi's digital download giveaway. iTunes Recycler accepts unwanted prize codes from Pepsi bottlecaps and turns it into real money for musicians: "A major drawback of the iTunes Music Store is that almost none of the money music fans pay ever makes it to musicians. And when someone gets a winning bottlecap in Apple and Pepsi's new Super Bowl promotion, it may not be worth the trouble of signing up for a new iTunes account just to redeem a single song."