updated 07:50 am EST, Wed January 28, 2004
Pepsi iTunes TV ad
Pepsi today announced that there would be five new commercials for Pepsi and Sierra Mist during Super Bowl XXXVIII, including one to kick off its new . The spots will mark the 19th straight year that the company has advertised during the Super Bowl. Pepsi's iTunes commercial, dubbed "I Fought The Law", features 16 real-life teenagers who were sued by the recording industry for illegally downloading music from the Internet, shows music fans a new way to freely and legally download music -- the Pepsi iTunes 100 Million Song Giveaway. The commercial is set to Green Day's version of "I Fought the Law."
Pepsi's other commercials include "Crossroads" in which a young Jimi Hendrix (1953) seeks refreshment and must choose between a Pepsi and Coke machine. After buying a Pepsi and taking a drink, Hendrix has a revelation and a music legend is born. "Mountain Men" features two bears exploring an empty cabin in the woods come across food but nothing to drink: the Pepsi cooler is empty.
The company will also be promoting Sierra Mist with "Bagpipes", in which a bagpiper performing in extremely hot temperatures finds a unique way to
achieve a "shockingly refreshing" cool down; and "Fire Escape", which features a a guy and his dog (star of "There's Something About Mary") take a plunge from a fire escape to get refreshment during an extremely hot day.
In addition to its television efforts, Pepsi is the presenting sponsor of the Super Bowl's official Web site. Beginning Super Bowl weekend and throughout February, Pepsi will feature ads and giveaways on the
site. The Pepsi iTunes promotion will be highlighted on the Super Bowl site
and on Yahoo! with a special message from superstar Beyonce Knowles.