updated 09:35 am EST, Fri January 23, 2004
Pepsi Super Bowl ad
Pepsi's will feature about 20 teens sued by the Recording Industry Association of America for illegal downloads of MP3 songs: "The sassy ad, to be seen by Super Bowl's 88 million viewers on Feb 1, is a wink at the download hot button. Pepsi hopes the promotion will connect its flagship cola, as well as Sierra Mist and Diet Pepsi, with teens who've shown more affinity for bottled water, energy drinks and the Internet... In the ad, Leith holds a Pepsi and proclaims: "We are still going to download music for free off the Internet." Then the announcer says how: 'Announcing the Pepsi iTunes Giveaway.'"