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http://www.macnn.com/articles/04/01/20/apple.focused.on.music/

Instrument makers have high hopes for GarageBand

updated 10:55 am EST, Tue January 20, 2004

 

Apple focused on music


Reuters reports that "Hopes are running high among the makers of instruments and accessories that Apple, with its recently introduced "GarageBand" program, can have the same energizing effect on their market that the computer maker's iTunes digital music store has had for recorded music. 'For us, all of a sudden, of the company,' Rob Schoeben, Apple's vice president of applications marketing."


by MacNN Staff

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  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    01/20, 11:15am | report spam | Reply |

    My wife

    is now going to persue her dream of making some music of her own. I love this.

  1. MacNN.com Reader

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    01/20, 11:45am | report spam | Reply |

    Ho boy...

    "For us, all of a sudden, music is the No. 1 priority of the company"

    I knew it. My fears are confirmed. Apple is no now focusing solely on music as it's priority.

    I don't like the sound of this. Just because the iPod and iTMS are a success doesn't mean apple should drop their other projects and focus all their attention on music. It's too reactionary. One of the reason's apple has low market share is because they are unstable- they keep changing their minds about what's important. Apple needs to worry about their long term strategy for building market share, not just a few quarters of increased sales because of the iPod.

  1. MacNN.com Reader

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    01/20, 11:56am | report spam | Reply |

    Ho boy...

    "I knew it. My fears are confirmed. Apple is no now focusing solely on music as it's priority."

    I guess that in the last year Apple's introduction of the G-5, three new PowerBooks, and a major upgrade to the operating system, is an indication of that lack of focus.

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    01/20, 12:29pm | report spam | Reply |

    Re: Ho boy

    It turns out some companies are becoming more and more worried about Apple's policy toward pro-users. And no, they are not exactly interested in iTunes or the iPod mini. Some are actually considering moving to Wintel. But you might not have focussed on these.

  1. MacNN.com Reader

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    01/20, 01:41pm | report spam | Reply |

    Re: Ho boy

    Do you realize that plenty of enterprise customers are now suddenly interested in Apple because of the MWSF 04 keynote? (Hint: new Xserve and RAID technologies.) Idiot, they are building a long-term strategy. Stop spreading FUD.

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    01/20, 02:26pm | report spam | Reply |

    Re: Ho boy...

    What was it they said they were dropping?

  1. MacNN.com Reader

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    01/20, 02:31pm | report spam | Reply |

    garageband

    if it is for the average consumer, it shouldn't require a 600 mhz processor

  1. MacNN.com Reader

    Fresh-Faced Recruit

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    01/20, 04:07pm | report spam | Reply |

    some much bellyache-ing

    'if it is for the average consumer, it shouldn't require a 600 mhz processor "
    puhleeze: Moving music around, processing midi, mixing, applying effects in real time requires a modern computer. Clam shell iBooks need not apply. Of course it requires > 600MHZ. Last I checked you cannot buy a new apple with less than that. The real problem is that OS X requires more than 640K.

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