updated 01:10 pm EST, Sun January 18, 2004
Jobs, Apple intertwined
The Mercury News says that Steve Jobs' personality and values are : "Just as it was 20 years ago, it's impossible to talk about the Macintosh today without discussing the two faces of Steve Jobs. the company's identity, direction and culture are indelibly wed to the personality and values of its leader. In that sense, Jobs is the last in a long line of Silicon Valley visionaries. William Shockley. Gordon Moore. Robert Noyce. Jerry Sanders. Andy Grove. Be they control freaks, bullies, gamblers or statesmen, their personalities were etched into the corporate motherboard from Day One."
Meanwhile, "20 years of thinking out of the box" says that Apple's products are always head-turners because Apple is an art form to Jobs: "[He] has always regarded Apple as a religion and an art form rather than a business. That's why Apple products are always head-turners. They capture people's imaginations and are doing a good job of it."