AAPL down on Power Mac sales concerns
updated 12:30 pm EST, Thu January 15, 2004
AAPL down on G5 concerns
Apple's stock was lower as Credit Suisse First Boston that the computer maker's fiscal first-quarter PowerMac sales of 206,000 units were below the fourth-quarter level of 221,000 units, according to Forbes: "CSFB also noted that some positive aspects of the company's first-quarter earnings report were already known to investors: "'The PowerMac and cousin iMac desktops account for a third of the company's revenue, versus 13% for the iPod,' CSFB said. 'The battle for the household will become fierce, and Apple needs to maintain high investment rates in research and development, marketing and store rollouts to stay visible/ it will take several years of flawless execution for Apple to return to its historical peak profit margins.' The stock was down $1.20 at $23."
Fresh-Faced Recruit
Joined: Jul 2001
hmm
Retail stores are a pricey proposition. Apple does not report sales/store #s. Sure, one could also argue that they are like iTunes, a loss-leader to get people to buy iPods.
However, stores are much pricier and Apple has not been able to demonstrate quite that store actually increases sale.