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AAPL Stock: 105.22 ( + 0.39 )

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Apple likely to broaden entertainment strategy

updated 07:05 pm EST, Wed January 14, 2004

Apple entertainment strate

Investor's Business Daily comments on Apple's future strategies in that will enable it to continue growing. With that segment becoming a large portion of the PC industry, Tim Bajarin of Creative Strategies says "the next big battle is for the hearts and minds of consumers in the living room. Apple is going to have to find a way to extend the Mac into the living room and connect it to the TV."




by MacNN Staff

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  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Bring on the

    iTivo!

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    iPad

    I would love to see apple purchase elgato and polish up their eyeHome package--(http://www.elgato.com/products/eyehome.html --) this is the kind of Device I'm looking for, but I'm trying to holdout until apple puts this kind of thing out... I'm hoping they will do for these kind of devices what they did for the mp3 player.... bring on the iPad!

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    I totally AGREE

    Too bad it seems steve thinks the tv and the computer should be separate

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    yeah but...

    I agree with him that they shouldn't be one in the same... but I don't think he has ever said that there shouldn't be SOME interoperability, at least for media files-- this would be totally different from a "video ipod"-- lets face it, the tv is not really part of the current Digital Hub offerings from apple-- sure there's iDVD and iMovie, but those are really more about the camera. What about a media Server for listening to your music, watching your photos and videos and listening to your music on your home entertainment center... (like eyeHome)

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Pfffff

    There are still a huge amount of people out there that can't even operate a friggen computer much less hooking one up to a tv. And as far as a Video iPod, problem there is you can do almost anything while listening to music, but you're not going to bike, or work on a report watching a video. Yeah, it's great for the train commuters or if your idea of riding a bike is the stationary kind in a gym, although most gyms will probably incorperate those into their equipment anyways. How is this a good idea again?

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Celebrity endorsements

    It's odd that Jobs is so contankerous towards tv. With all of the celebrities that endorse Apple products...without getting paid! You'd think he'd at least look into the idea. And why not.

    Ok so you have the iPod which is becoming ubiquitous. It's like functional jewlery in the eyes of consumers. Right now its only for transporting music and if you're a geek you might use it to transfer files or as a calendar. But what if you could also plug it into your cable box and record tv shows. What if you could take these programs with you and watch them on the go. The A/VPod would have a video out so you could transport your programing to the bedroom set and watch it. A portable TiVo if you will. It would also become the easy way to transport your creations from the iApps to show on the living room tv or to take over to grandmas. Apple can do all of this right if they wish.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Save Trash TV?

    An A/V Pod might be okay if there were anything worth recording from TV. DVDs are better for a wide selection of quality viewing.

    In case no one has noticed, Apple already HAS a portable A/V player: the iBook is a great portable media center for an excellent price. Compare it to one of those portable one trick DVD players and see what a GREAT DEAL an iBook is in comparison.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Re: I totally AGREE

    "Too bad it seems steve thinks the tv and the computer should be separate."

    Too bad for you Steve happens to be right.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Re: Save trash tv

    An A/V Pod might be okay if there were anything worth recording from TV. DVDs are better for a wide selection of quality viewing.


    Please. There's as much quality TV on as trash TV, probably in the same proportion as there is quality movies vs. c*** in the theaters. h***, people actually went to see that 'gigli' movie even though EVERYONE said it was one of the worst movies ever made. h***, I was looking at the DVD section of Best Buy today and was hard-pressed to find 6 movies I'd want to see, let alone buy.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    portability

    yeah, I don't think a thing like this is about portability-- for that apple has a nice range of laptops that achieve this quite nicely (I have one) I really think it should be more about things like the Tivo Home Media option or the above mentioned eyeHome... just a sophisticated means of connectivity for all of your computer held media that you want to access through your entertainment center... I have my computer connected to my stereo-- I haven't used an actual CD since I put them all onto one Hard Drive-- it'd be nice if I could have an interface in the living room accessed by a remote with menus on my screen that allow me to access photos and videos as well as music! add to that options to give me a message on my TV if I get email or instant messages or what ever-- now THAT'S handy... I'd pay a lot of money for a way to integrate all of these things. As far as I'm concerned it's the only thing missing from the whole iLife concept at this point.

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