updated 01:00 am EST, Fri January 9, 2004
SanDisk flash devices
, which it dubs as "one of the world's smallest USB 2.0 hi-speed flash memory storage drives" and its Cruzer Micro MP3 Companion which provides MP3 player functionality when connected with the Cruzer Micro USB flash drive. SanDisk also launched Cruzer Titanium, an extremely durable USB flash storage drive, and expanded its Cruzer Mini family by introducing 512MB and 1GB versions of the product.
SanDisk says the Cruzer Micro is "very small, with a size roughly equivalent to half a stick of chewing gum. Another great feature of the Cruzer Micro is that it can be upgraded to become an MP3 player simply by sliding it into the Cruzer Micro MP3 Companion."
"A small-size USB flash drive is a big priority for many of our customers. And you don't have to sacrifice storage capacity with this tiny drive because we are initially selling three different capacities -- 128, 256 or 512 megabytes (MB). With its stylish design and miniaturization, the first word that comes to mind for most consumers is 'cool.' Besides storing your music, Cruzer Micro also can be used to transport data files, images or video between home, office, school and other locations," said Eric Bone, SanDisk Cruzer retail product line marketing manager.
The MP3 player has a typical battery life of more than seven hours on one AAA battery and comes with a backlit LCD screen to more easily identify songs that are playing. Cruzer Micro will include CruzerLock, file encryption software that safeguards user data from being accessed by others in case the device is stolen or lost. Cruzer Micro, which is expected to ship in February 2004, will be priced at $65 (128MB), $90 (256MB) and $160 (512MB). The MP3 companion MP3 player ($50) is scheduled to ship in March 2004.
"World's most rugged USB flash storage drive"
SanDisk today introduced Cruzer Titanium, a sleek, stylish and mechanically virtually indestructible, portable USB flash storage drive that can withstand harsh working environments and operating conditions and physically protect the valuable data of business and power users. The USB 2.0 hi-speed flash drive offers a write speed rating of 13MB/sec and a read speed of 15MB/sec. The new flash drive's titanium-coated metal casing is hardened to provide extra protection; Cruzer Titanium's thin, streamlined profile (3 inches long, 0.8inches wide, and 0.3inches thick) allows it to be plugged in without blocking adjacent USB ports. It will start shipping to stores this month and has a suggested retail price of $200 for the 512MB version. Higher capacities are planned for future introduction.
SanDisk also today introduced a 512MB and 1GB version of the Cruzer Mini, its embedded USB 2.0 hi-speed "key chain" flash drive. The new devices are expected to be available starting this month for $150 and $300, respectively. SanDisk currently ships the 128MB ($60) and 256MB ($80) Cruzer Mini.