BBC reviews Apple's iPod advertising

BBC's review of Apple's iPod advertising reports that Apple's PR department has secured 6,000 iPod and iTunes stories in major publications worldwide and also notes that the advertising campaign has managed "not to blow the product's cool...subtle evolution of Apple's tried-and-tested formula. The only innovation is that it uses neon hues, rather than the traditional white backdrop. Apple supremo Steve Jobs - who takes a hands-on approach to marketing - needed a little persuading to make even this revolutionary step, according to TBWA agency head Lee Clow."

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Moo

12/17, 12:13pm, EST

Moo

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persuasion

12/17, 1:22pm, EST

he had to be resuaded to make that small change, imagine what it would take to have a 2 button mouse come standard!!!

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RIPE.

12/17, 1:49pm, EST

this neon is just RIPE to be a 10-15 minute live jam.

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"RIPE"

12/17, 5:37pm, EST

Think of something new...

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Careful Consideration

12/17, 9:26pm, EST

Steve's probably still smarting from his last foray into coloring things that brought us a slew of identically-hued products in markets ranging from cell phones to George Foreman grills. And we all know how that ended: blue dalmation and flower power. Steve realizes the awesome marketing energy at his command and he's probably just weighing how even this step will affect the world this time.

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