iPodlounge reports that Pepsi has purchased in its company colors for "a major give away to be announced soon." Apple and Pepsi previously the giveaway of over 100 million free song downloads for the iTunes Music Store. The music giveaway begins in February; it is not known of the iPod cases or other products will be a part of that giveaway.
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that the iPods are a christmas present for pepsi employees
The songs are, of course, valueless. It doesn't cost $100M to give them away.
Note that these aren't iPods, they're empty iPod cases (with an advertising logo for some sugar water on them no less). Just as well since I don't know how conveniently one can repaint an iPod.
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Fresh-Faced Recruit
Joined: Jul 2001
Not alot of money...
600 iPods isn't alot of money when you are giving away 100 MILLLION free songs (potentially). A good way to add to the mix is to make some of those 300 Million caps win iPODS. Sure the odds are 1 in 500,000 but still.