updated 02:50 pm EST, Mon December 15, 2003
ITMS leads the industry
Apple's iTunes Music Store with its competitors enjoying much less success due to Apple's "first mover" advantage, aggressive advertising and its iPod, according to TechNewsworld: "The first to take on Apple was BuyMusic.com in July. It expected 1 million daily song downloads. 'We're not achieving that at all,' says BuyMusic CEO Scott Blum. 'I've spoken with my competitors, and we're nowhere near (Apple's) numbers.'" The article notes that Apple spent over $125 million to advertise the iPod and iTunes Music Store in 2002.