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Apple tracks entering shoppers in retail stores

updated 11:20 am EST, Thu December 11, 2003

Apple Store operations


Apple uses a sophisticated video-monitoring system to who enter the store, and to document their behavior once inside, according to one Apple enthusiast. Wired News also notes that the stores are completely standard: "Allen also has seen the very precise and detailed blueprint that determines the precise layout of each and every Apple Store. The blueprint, which is so detailed it is initially difficult to decipher, prescribes the exact location of every machine, peripheral, brochure, and even the mouse pads and cables."


by MacNN Staff

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  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    12/11, 11:59am | report spam | Reply |

    Pervs...

    Apple confesses to being a voyeur.....yeessss, watch me caress your hard aluminum alloy skin....push your buttons and turn you on..make you do what ever I want the the slightest touch of my finger tips...

  1. MacNN.com Reader

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    12/11, 12:11pm | report spam | Reply |

    retail

    what wired describes is just standard retail practices. Every store - GAP, Abercrombie, heck Best Buy - have stardard placement of things so that customers have a similiar experience from store to store.

    Just common sense.

  1. MacNN.com Reader

    Fresh-Faced Recruit

    Joined: Jul 2001

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    12/11, 12:28pm | report spam | Reply |

    Most use ShopperTrak too.

    Not news. Most big retailers use the same system that Apple uses: ShopperTrak. Big brother is NOT watching you.. he is watching the top of your head!

    Balding-men-in-denial unite!

  1. MacNN.com Reader

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    12/11, 12:41pm | report spam | Reply |

    Big Brother

    I hope they didn't see me pickin' my nose last week.

  1. MacNN.com Reader

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    12/11, 12:53pm | report spam | Reply |

    control freakery


    thats the blueprint for success...

  1. MacNN.com Reader

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    12/11, 12:53pm | report spam | Reply |

    You better not pout

    He knows when you've been bad or good at the Apple Store.

  1. MacNN.com Reader

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    12/11, 12:54pm | report spam | Reply |

    i saw it

    you picked out several big lugies...

    then ate them...

  1. MacNN.com Reader

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    12/11, 12:58pm | report spam | Reply |

    bad wired.. sit.. sit boy

    if this is not new news, and if most stores do this, one has to ask themselves why Wired has picked to single out Apple, they could have instead point to a trend that's going on in retail store blueprints, but instead they pick on Apple...

    should I derive a positive or a negative meaning out of this for Wired?

  1. MacNN.com Reader

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    12/11, 02:33pm | report spam | Reply |

    re: bad wired

    "should I derive a positive or a negative meaning out of this for Wired?"

    Um, this story is mainly about some freak who goes flying around the world to attend Apple Store openings, it's focus is not on store surveillance or whatever negative thing one could get out of this article. How do you even know that Apple's PR didn't feed this story to Wired?

    When no one writes about Apple, zealots get mad. When someone writes critical things about Apple, zealots get mad. When someone writes good things about Apple, zealots still find something to get mad about. Not everything is part of a conspiracy to subvert Apple.

    So to answer your question, I would try to derive a positive meaning out of this article, because doing the opposite would probably make you a...

  1. MacNN.com Reader

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    12/11, 02:40pm | report spam | Reply |

    Huh?

    Sorry, but this is BS--at least the part about the stores being *exactly* the same. We have two stores in the Twin Cities (Minnesota) metro, and even those are quite different, especially now that the Mall of America store has been remodeled. How can a small store like Southdale in Edina, MN be exactly the same--or even close to the same--as the huge Soho and Ginza stores? Sure, they use the same fixtures, and obviously sell the same products, but so what?

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