Jobs on 2004 strategy

As a part of its "How to Succeed in 2004" report, Business 2.0 has published a short article by Apple CEO Steve Jobs on how to "." Jobs says, "learning about new technologies and markets is what makes this fun for me. [...] Five or six years ago, we didn't know anything about video editing, so we bought technology to learn how to do that. A few years later, we didn't know anything about MP3 players, but our people looked at what was out there with a critical eye and combined that with what we already knew about design, user interface, materials, and digital electronics." Other business executives also contributed to the report, with articles on various strategies used by their respective companies.

by MacNN Staff