updated 04:55 am EST, Mon December 1, 2003
NYT Magazine looks at iPod
The New York Times Magazine a 6-page in-depth article on Apple's iPod, , which describes the history of iPod, its appeal, and its impact on modern culture: "This is an an honest and interesting article on the iPod's past, present, and future. Good interviews with Ives and Jobs," according to one MacNN reader. The article writes about the MP3 player's 'aura': "Before you even get to the surface of the iPod, you encounter what could be called its aura. The commercial version of an aura is a brand, and while Apple may be a niche player in the computer market, the fanatical brand loyalty of its customers is legendary."