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Jobs named to The Ad Age Marketing 50, 2003

updated 12:10 pm EST, Mon November 17, 2003

Jobs among top 50 marketers

Steve Jobs has been selected among , which highlight the top brand successes of the year: "Steve Jobs this year becomes the first person to be named to Advertising Age'slist of leading brands three times. He's made the Marketing 100 twice, as well as this year's section, the even more selective Marketing 50. Not bad for a guy who never had a traditional marketing career. This year, Mr. Jobs wins for turning the charged debate over the illegal downloading of music over the Internet into a marketing opportunity. His dual platform approach includes successful marketing of the iPod music player in tandem with iTunes, its online music store."




by MacNN Staff

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  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Yup

    Apple lives for marketing. Make the finder look slick enough and people won't care that half it's features work poorly if they work at all.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Your mom...

    looks slick enough, but I can never find 'er.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    hahaha...

    I found her. She was under my desk.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    apple

    Last month, the developer stopped sales and downloads of Netflix Fanatic. "Due to a dispute with my employer, I will no longer be developing or distributing Netflix Fanatic," the developer said on his Web site. "If another company or individual takes up the reins or decides to develop a similar product, I will update this page with that information."

    Most Netflix Fanatic users assumed that the developer had been strong-armed by some draconian corporate policy, but few knew who the employer actually was: Apple Computer. This information can be confirmed publicly: this resumé for the developer notes his employment by Apple.

    Further, sources told Think Secret that Apple has claimed ownership over the application's name and source code. At the time we spoke with our source, the developer had not yet handed the source code over to Apple, but that may well have changed since that time.

    One source makes the case that Apple is doing this illegally under California's labor laws, and, according to a quoted message sent to MacSlash, Netflix Fanatic's developer originally made the same argument before changing the message on his Web site. "Predictably, they will also not be developing or distributing it themselves, so the product is effectively at the end of its life. While I believe they are violating Section 2870 of the California Labor Code by doing this, I don't have the means to fight it," he reportedly said.

    According to the section of the labor code he referenced, if a company has an employment agreement with provisions saying employees must assign the rights of their inventions to their employer, those sections do not apply if the employee developed it on his or her own time, without using the employer's equipment, supplies, facilities, or trade secret information. The exception to this law is an invention that relates to the employer's R&D or practice, or that results from work an employee did at the company. If Netflix Fanatic's developer showed that he developed the application independently from his work and resources at Apple, and that the application does not relate to Apple's R&D efforts, he may have a case under that section of the California Labor Code.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Re: apple

    Who is this idiot troll who keeps posting off-topic posts all over the place?

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