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Apple numbers questioned; analyst calls move a mistake

updated 12:30 pm EST, Sat November 8, 2003

Apple makes PR mistake?

Roxio is that singled out the Napster service, while one analyst says that Apple's "mistake" lends unnecessary credibility to its competitor: "Roxio's Gorog questioned Apple's figures from Nielsen SoundScan, telling TechNewsWorld that those numbers did not include Napster's results. Gorog said Apple's claim of 80 percent market share is reduced to 62 percent if Napster's 23 percent is considered. Gorog, who also questioned how Apple could have had 1.5 million song downloads when SoundScan reported a total of 827,000 single downloads in the same period, said he does not know where Apple got the 1.5 million figure."




by MacNN Staff

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  1. MacNN.com Reader

    Joined: Dec 1969

    0

    HAHA

    "he does not know where Apple got the 1.5 million figure."

    Well, since they run the service, they might know how many songs are downloaded. Just a guess.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Never trust an analyst...

    My stockbroker also once told me not to invest in Apple, because they'd be out of business by the end of the year (this was 1996).

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Um ah...

    According to those numbers Napster's sales are even WORSE then Apple reported they are.

    Let's see: 827,000 * 23% = 190,210 (Apple claims 300,000 for Napster)

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Typical Apple

    Apple ALWAYS lies about benchmark scores and market share.

    The world lets Apple get away with it because Apple is so insignificant that nobody is harmed by their lies.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Typical Basher

    Yeah, that explains how Virginia Tech built that phony Mac-cluster supercomputer that's 3-fastest in the world...

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Um...

    Apple doesn't lie . . . just stretches the truth or puts it in the best light possible . . . call it "marketing" . . . duh

    Even if they were boldfaced lies, they don't hold a candle to the lies Microsoft tells . . or SCO . . . or CNET . . . . I will people like Gorog would get an education before they start pointing fingers . . .

    The "old" Napster is dead . . The "new" Napster has NOTHING to do with the old Napster (except the logo). Gorog will do and say anything to retain as much brand equity as possible.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    If Apple is lying

    If Apple is lying, which is not clear that they are, they are only doing what they haven't done for many years, but has cost them so much market share. In a world of highly competitive companies that ruthlessly seek out to eliminate their competition by whatever means they can so long as they don't go to jail it is necessary for a company to be willing to hit below the belt now and then. I can assure you that many, if not all PC companies would be just as quick to fudge data comparing them to their opponents if a suitable opportunity presented itself, and this is as I said assuming Apple has lied at all, without full disclosure of reporting methodologies, we have no idea how to tell who is telling the truth, and who is full of it, but I can tell you that since iTunes came out for the PC, I know of six people using it on Windows, and I haven't met one person yet who has even seen the new napster running.

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    I took a ....

    ... how to lie with statistics course. Basically numbers can be manipulated in a lot of ways!!

    Bottom line... iTunes is a more sustainable service if the bottom line is to sell hardware (iPods) as can't imagine how much it'd cost to launch a service like this and then with the 99Cents split up between profits to the recording industry and credit card (3%?) charges, it'd take a LONG time to recoup costs...

    ... but that's what's so amazing about this world ... look at Microsoft and it's XBOX .... Has sunk 2 Billion on it and is still losing money with each sale!

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    Re: Um ah...

    > According to those numbers Napster's sales are even WORSE then
    > Apple reported they are.
    >
    > Let's see: 827,000 * 23% = 190,210 (Apple claims 300,000 for
    > Napster)

    Well, let's do the correct calculation. Roxio claims that the 827,000 SoundScan reported did not include their sales. So we need to solve the following for x:

    x / (827000 + x) = .23

    And if you do so, x is about 247,000, which actually is still less than Apple's number, but much closer.

    Viva Algebra!

  1. MacNN.com Reader

    Joined: Dec 1969

    0

    I know...

    Listen up, Gayrag. if I want your opinion I'll rattle my zipper. Otherwise, do the world a favor and STFU.

    thank you

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