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Independent Mac reseller helped by iPod boom

01/03, 7:35am

iPod helps Mac reseller

Computer Stores Northwest is one of the independent resellers also benefiting from the iPod boom as the popular digital music player has created awareness and demand for other Apple products, according to The Seattle Post-Intelligencer: "But another move by Apple hasn't been as much of a boon for the independent reseller. As part of its expansion into the retail business, the Cupertino, Calif.-based computer maker in 2003 opened an official Apple Store at University Village, a short drive from the Seattle Mac Store. Anderson acknowledged that the effects of that competition have been noticeable in certain parts of the business. At the same time, the Mac Stores have been able to differentiate themselves with more in-depth training and classes, greater attention to third-party accessories, and other services either not available or not as much of a focus at the official company stores."

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